Yworkshop

i visit ShoP ‘s website for several times now, and one interesting thing is each time i visit the site the flash file will bring you a sentence to you. Many of them r valuable to remember for a long time. images and words below are from ShoP Architects.

Building buildings is better than talking about buildings.

Use technology to build practice, see practice as technology.

Push design, embrace responsibility.

Efficiency and great design are not mutually exclusive.

Make concepts buildable. Make buildings conceptual.

Make the office a lab, a boardroom, a theater, a classroom.

In the classroom be the builder; on the site be the teacher. Be a student in both.

How it’s built doesn’t matter except when it’s the only thing that matters.

I seldom watch canadian TV commercials mostly because many of them are boring, they either are dumb to death or stupid to hell, but i have to say the TV commercial of H&M “spring fashion series” caught my attention at its first debut on my TV.

H&M Spring Fashion

Of course, it has something to do with architecture. Then I thought maybe this is directed by an architect. But Youtube proves me wrong. It is directed by Johan Renck ,a Swedish musician, music video director and now film director.

What interests me is really the space logic behind it.  

Secne 1:  A lady apprears in a white corridor where each side of the corridor walls are full of red doors. Then the space turns upside down, a gentleman walks out of the door.

 Floor = Ceiling ; Doors on corridor walls could be rearranged freely.

H&M Spring Fashion

 Scene 2:  The lady on a ladder in a room, she climbs up to the ceiling till her head is out only to realize that her head is actually out from the floor.

Floor = Ceiling; Although the ladder is unlimited to near infinity but it leads you to nowhere.

H&M Spring Fashion

 Scene 3:  The lady walks down a long staircase, she keeps walking till she find that the last step is still up high in space and also in the middle of nowhere.

Stairs are limited but space is not.

H&M Spring Fashion

H&M Spring Fashion

At last i still don’t know what the commercial is trying to say. but,  i think it does however proposed a very interesting point of view on how people look at space. Maybe it is imaginary, maybe it doesn’t make any sense, but at least it leads us to look at the space in a not so much take for granted way.

Ok, this is not really a post on architecture. It is a post for a problem that i had recently with my new iphone 3G. Whenever i call an automated service number, say a machine asking you to ”…press one…or …press two”, my iphone keypad poping up and then disappeard very quickly, it also prevented me from getting the keypad back, no matter how I touched the screen, at the end it would cause the call to end. 

After a long night thinking, i find out that it was more »